Google's SEO updates & how SME's can implement them TODAY!
SEO is the process of optimizing your website to rank higher in search results.
It's important for SMEs because it helps you get more customers and grow your business.
Google has released several updates over the years that have affected SEO rankings, some positive and some negative.
This article will explain what they are and how you can use them to optimize your website for better rankings!
Understanding Google's Algorithm Updates
Google's algorithm is a complex system that determines what content to show users when they search for something. There are many different factors that go into this decision, including:
- The keywords you use in your content
- The quality of your website and backlinks (links from other websites)
- How often people click on your site from search results
- It's important to understand how Google's algorithm works because it can have a big impact on your business if you don't optimize for it properly!
How to Implement the Updates
The first step to implementing the updates is to create a content strategy.
Your content strategy should include:
Content Optimization: This is the process of making sure that your website has all of the elements that search engines look for, such as keywords and meta descriptions.
Keyword Research: Keyword research helps you find out what people are searching for online so that you can create content around those topics.
Optimizing for Voice Search
Voice search is the future of SEO, and it's already here. According to Google, over 20% of all searches are done via voice commands.
This means that your website needs to be optimized for this type of search if you want it to rank well on Google.
The first step in optimizing for voice search is making sure that your site has good content and can answer questions from users who are looking for answers on their phones or home assistants like Alexa or Siri.
You also need to make sure that the words on the page match what people say when they ask questions about what's being displayed (for example: if someone asks "How many calories are in an apple?" then there should be an answer somewhere on that page).
Optimizing for Mobile
Mobile SEO is the process of optimizing your website for mobile devices.
This can be done in a number of ways, including:
- Creating a responsive design that adapts to different screen sizes
- Optimizing content for mobile users by making it easier to read and navigate
- Making sure that any videos you have on your site are viewable on all devices
Creating Quality Content
Quality content is the most important aspect of SEO. If you want to rank higher, you need to create high-quality content that answers questions that people are searching for. This can be done through blog posts, videos or podcasts.
To create quality content:
Do your research - Find out what people are looking for and then write about it in a way that helps them find the answer they need!
Write in an engaging style - Make sure your writing style is easy to read and understand by using short sentences with simple words rather than long sentences with complicated terms!
Using Link Building Strategies
Link building is a technique used to increase the number of inbound links to your site. The more links you have, the better your chances are of ranking well on search engines like Google and Bing.
Link building strategies include:
- Building links from authority sites (e.g., Forbes) or large websites that have a lot of traffic
- Creating content that people want to share on social media platforms such as Facebook, Twitter and LinkedIn
- Creating compelling images or videos that can be shared easily
Tracking & Measuring Results
To ensure your SEO strategy is working, you need to measure and track results. This can be done by using a variety of tools, including Google Analytics and Facebook Insights.
Google Analytics will help you understand how people are interacting with your website: what pages they visit most often; which keywords they're searching for; how many visitors came from social media sites such as Facebook or Twitter; what devices they use to access your site (mobile vs desktop).
You can also see where people drop off during the sales cycle so that you know what parts of the process are working well and which ones aren't converting well enough yet.
Facebook Insights gives similar information about users' behavior on Facebook itself--how much time they spend scrolling through posts vs reading them in detail; where those users live geographically; whether they're posting comments or just liking posts without leaving any feedback behind them.
For any assistance with SEO then please do get in touch with us
